🎯 Industry
Marketing & Advertising
🎨 Position Hired
Graphic (Email) Designer
⌚️ Time Saved
45 Hours/month
💰 Payroll Savings
$24,000
John Prince runs Real Way Marketing, an email marketing agency for e-commerce brands doing $100K+ in monthly revenue. He handles strategy, copy, and Klaviyo email design for client campaigns.
The problem was the design part.
John isn't a designer. He was doing it anyway. Every single email, 45 minutes minimum. Multiply that across all his clients and he was burning 45 hours a month on work that wasn't the best use of his time.
He needed someone who could take over design, match the existing look his clients expected, and do it without him having to check every pixel for mistakes.
The Challenge of Finding a Good Klaviyo Designer
When you run an email marketing agency, design isn't optional. Every email needs to look sharp, match the client's brand, and be technically correct — right links, no typos, everything functioning before it goes out to thousands of people.
John had been doing all of this himself since launching the agency after exiting his own e-commerce brand. He knew the work well enough. But he also knew it was eating his entire schedule.
45 minutes per email. Every email. Every client. Every week.
That's 45 hours a month spent on design — time he could have spent on strategy, copywriting, or bringing in new clients. The stuff that actually grows an agency.
If you're running an agency doing $100K/year in revenue, your time as the founder is worth roughly $51/hour. At 45 hours a month on email design, that's $2,300/month of founder time being lit on fire. Almost $28,000 a year — on work that someone else could do better than you for a fraction of that.
And that's before you factor in the opportunity cost.
Those 45 hours aren't just expensive. They're hours you're NOT spending on strategy, copywriting, or bringing in new clients. The stuff that actually grows an agency.
He'd tried hiring designers on his own before coming to us. It didn't go well:
"The designs would be fine, but there would be a lot of mistakes. Typos, wrong links, things like that. I was always just looking for the next mistake that would come through."
The designers could technically do the work. But the attention to detail wasn't there. John was spending almost as much time reviewing and fixing their output as he would have spent just doing it himself.
He didn't need a designer who could make things look pretty. He needed someone who could make things look right — and not require babysitting.
How HireUA Found John the Klaviyo Email Design Expert He Needed
John came to us looking for a Klaviyo email designer — someone who could design emails in Figma that would then be transposed into Klaviyo for his clients' campaigns.
The tricky part: his clients already had established brand looks. This wasn't a blank canvas. The designer needed to match existing styles, make the same creative decisions John would have made, and ideally make it all better than what he'd been producing as a non-designer.
We sent him a batch of pre-vetted candidates. He picked three to interview.
"Honestly, I probably wouldn't have gone wrong with any of them. They all seemed very good at what they did."
He went with Yulia, a designer from Ukraine, based on personality fit. She started and the integration into his client work was seamless.
The Result
Coming from someone who'd been burned by previous designers — where every deliverable was a stress test for mistakes — "great" means a lot. It means he's not checking her work with a magnifying glass. It means the emails go out clean. It means he trusts the output.
The 45 hours John got back aren't just free time.
That's bandwidth he's now putting into strategy, copywriting, and client acquisition — the high-leverage work that was getting squeezed out when he was buried in a Figma file, where isn't where founders should usually be hanging out.
This LinkedIn thread is gold for the case study. Here's a rewritten "Why It Worked" section that weaves in the industry pain:
Why It Worked
Finding a good Klaviyo email designer is brutally hard. Ask anyone in the DTC email space.
This isn't a role where you post a job and get 700 applicants to filter through. The talent pool is tiny. Every e-commerce email agency is fighting over the same small group of people who actually understand direct response design — not just "make it pretty" design, but design that converts.
Emails that pop in an inbox, drive clicks, and look right on every device.
And here's the part most agency owners don't want to hear: These roles aren't that desirable.
The pay is mid-range. The work is repetitive. The best designers have options. Which means every bit of friction you add to your hiring process — Loom recordings, multi-stage assessments, portfolio reviews before you'll even get on a call — actively pushes away the top 20% you're trying to attract.
We've seen dozens of DTC email agencies running the exact same hiring funnel. Same comp plan. Same job post. Same filtering process they learned from some YouTube agency bro. And then they can't figure out why they keep ending up with designers who produce typos and broken links.
The answer is simple: The truly good talent is rare, and you have to move fast and sell THEM on the opportunity — not the other way around. We have more access to that rare talent than most because of our track record and history.
That's what we did for John.
We didn't make Yulia jump through hoops. We identified her, vetted her skills, put her in front of John quickly, and he made a decision based on fit. Three interviews, done. She started, and the quality spoke for itself from day one.
Meanwhile, agency owners who've been "searching for the right person" for months are still looking. Some hired and it fell apart within 60 days. Some gave up entirely.
Hire a Klaviyo Email Designer Like Yulia
If you're running an e-commerce email agency or a brand itself — and you're still doing the designs yourself, or you've tried hiring designers who create more problems than they solve — HireUA can help.
We source, vet, and place global designers who specialize in email design for platforms like Klaviyo, Figma, and the tools your agency actually uses. Not generalists. People who've done this work before.