The Founder Files Archives

Why Karen Screeches “HIRE LOCAL!”

The same companies telling you to “hire American” moved their own call centers to the Philippines a decade ago. Every single one of them. The bank that lectures you about supporting local jobs? Their customer service line routes to Mumbai....

March 18, 2026

The Founder Files

Sorting Through The AI-Turds

Candidates are using AI for everything now. Their resumes. Their cover letters. Their trial tasks. They even use it to deep-fake how they look on an interview. And they think nobody can tell. lol. But here’s the question nobody’s asking…...

March 13, 2026

My Favorite Pre-Interview Screening Question (Pineapple Pizza)

The Founder Files

My Favorite Pre-Interview Screening Question (Pineapple Pizza)

I ask every candidate the same question in their application: “Does pineapple belong on pizza?” Not because I care about their answer. Because I care if they HAVE one. Even though pineapple pizza is completely unacceptable (Italian roots here). Here’s...

March 9, 2026

How Inflation Ruins Virtual Assistant Salaries & Hiring Fantasies

The Founder Files

How Inflation Ruins Virtual Assistant Salaries & Hiring Fantasies

“I want a Virtual Assistant who can manage my email, run my social media, handle bookkeeping, do customer service, coordinate projects, and maybe build my website.” Great. What’s the budget? “$3-5 an hour.” This person does not exist. (Anymore. Thanks...

March 6, 2026

#1 Player in the World Captivates Crowd by Staring at Ball in Dirt

The Founder Files

#1 Player in the World Captivates Crowd by Staring at Ball in Dirt

I was watching a golf tournament recently. The World’s #1 player, Scottie Scheffler, was sitting in the dirt, looking at a ball, with 300 people watching. Meanwhile, 50 feet away was his group-mate, actually hitting. 3 people were watching the...

March 4, 2026

Hiring Virtual Assistants for Graveyard Shifts

The Founder Files

Hiring Virtual Assistants for Graveyard Shifts

My timezone post got some heat. Many a Virtual Assistant from the Philippines said: “We do overnight work successfully. You’re WRONG.” You’re right. But you’re also proving my point. The Philippines has an entire BPO industry built on working overnight....

March 3, 2026

The Founder Files

30% Of Your Life Is Going To Your Phone

You’re spending 30% of your waking lifetime on your phone. Instead of spending time with your children, or doing a hobby, you are scrolling on your phone. 30% of your lifetime. Is that how you want to spend your life?...

March 1, 2026

The People Who Claim Hiring Overseas Is Evil

The Founder Files

The People Who Claim Hiring Overseas Is Evil

“Why don’t you just hire in the US?? Oh right – it costs 5 times more!! YOU’RE SO EVIL! BUSINESS OWNER! SCROOGE!!!” Yes. Exactly. Another genius screaming “businesses are evil!” who’s never had the gusto to even open a lemonade...

February 28, 2026

The Founder Files

The Cycle That Keeps Your Company Stuck

Every growing company I talk to is stuck in the same cycle. Doesn’t matter if it’s service, product, local, online. It applies to anyone and everyone. Step 1 — You hustle. Your sales team prospects, your marketing team runs campaigns,...

February 27, 2026

An Open Letter to Anyone Hiring Hourly (Remote)

The Founder Files

An Open Letter to Anyone Hiring Hourly (Remote)

Before you hire anyone, ask yourself one honest question. Is there actually enough work to justify a dedicated person? Because here’s what I see all the time: Company has a real need. Maybe it’s client follow-up. Maybe it’s dealing with...

February 26, 2026

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Category: The Founder Files

Why Karen Screeches “HIRE LOCAL!”

Sorting Through The AI-Turds

My Favorite Pre-Interview Screening Question (Pineapple Pizza)

How Inflation Ruins Virtual Assistant Salaries & Hiring Fantasies

#1 Player in the World Captivates Crowd by Staring at Ball in Dirt

Hiring Virtual Assistants for Graveyard Shifts

30% Of Your Life Is Going To Your Phone

The People Who Claim Hiring Overseas Is Evil

The Cycle That Keeps Your Company Stuck

An Open Letter to Anyone Hiring Hourly (Remote)

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