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How Inflation Ruins Virtual Assistant Salaries & Hiring Fantasies

Kyle Mau · March 2026 · 3 minute read

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Short stories and sharp lessons about hiring, management, and building teams — from the Founder of HireUA.

“I want a Virtual Assistant who can manage my email, run my social media, handle bookkeeping, do customer service, coordinate projects, and maybe build my website.”

Great. What’s the budget?

“$3-5 an hour.”

This person does not exist.

(Anymore. Thanks COVID/inflation).

Regardless:

There’s this fantasy floating around the internet — usually sold by some guy standing in front of a rented Lamborghini — that you can hire someone for $400/month and they’ll run your entire business while you digital nomad around the world and don’t actually do any work.

That’s not a Virtual Assistant. That’s like…five people.

And even if you found someone willing to attempt it at that price, they’d be juggling four other clients and giving you 20% of their attention. You’d get 20% of the results. Then you’d fire them in 6 weeks and say “VAs don’t work.”

A good Virtual Assistant does a handful of things well.

Not everything.

Not your whole business.

A handful.

And you need to know what those things are BEFORE you hire — meaning YOU need to sit down and figure out what you actually need this person to do on a day-to-day basis.

Not a wish list of everything you hate doing. A clear, realistic scope.

This requires putting on your thinking gap and stripping emotion away.

I’ve been in this industry for years and placed over a thousand remote hires. The pattern is the same every time a hire fails…it’s usually not because the person was terrible. It’s because the business owner had no plan, no clear expectations…and expected one human to do everything for the price of a hamburger.

Here’s what actually works:

Pick 3-5 tasks.

Clearly define what “done” looks like for each one.

“Respond to inbound sales opportunities within 5 minutes with these templates.”

Perfect.

“Design 3 new graphics per day.”

Easy enough.

“Update 10 real estate listings per week.”

So simple.

Get me?

One sentence will save you months of pain.

Pay enough to get someone who can execute at a professional level. Give them a real onboarding — not a Loom dump and a prayer. Check in daily for the first two weeks. Build from there.

That’s it. That’s the whole system.

The $400/month fantasy isn’t a hiring strategy. It’s a recipe for firing someone in 6 weeks and blaming them for your own lack of preparation.

The people who get this right — who invest $1,000-$2,000/month in a focused VA with a clear role — get 15-25 hours a week of their life back. I’ve watched it happen hundreds of times. The ones who chase the cheapest option end up spending more in wasted time, failed hires, and frustration than they ever would have spent just paying a fair rate from the start.

Stop looking for a unicorn at bargain prices. Hire a real person for a real role at a real salary.

To hire an elite VA or other remote role, and get it done the right way, click here:

​https://hire-ua.com


Kyle Mau
Written by

Kyle Mau

Founder, HireUA

I moved to Ukraine in 2016 and built internet businesses from Eastern Europe. My first hires there changed how I work, and by 2021 that lesson had turned into a small recruiting business that became HireUA. Since then we’ve made 1,100+ placements across 40+ countries and saved clients an estimated $100M+ in payroll. I’m a member of EO (Entrepreneurs’ Organization) and the former EO Staffing & Recruiting industry lead.

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