how to hire a graphic designer

How to Hire a Graphic Designer (Don’t Ruin Your Brand)

Modern businesses do not stand still, requiring constant development and advancement. In todays world, it is very possible that at some point you’re going to need to hire a graphic designer.

Otherwise, the weak digital footprint of your business may cause you to be left behind by your competitors.

When you decide that now is the right time to make that hire, you’re faced with questions like: 

  • Where do you find to hire the most talented graphic designers?
  • How do you know if a candidate is a great fit for your company’s culture?
  • Do you need a freelancer or an in-house designer?

Don’t worry, we can help you with answers and teach you everything you need to know how to hire a graphic designer.

Reasons To Look For And Hire A Graphic Designer

You’re probably not satisfied with the images and visuals your company has. Perhaps company policies and corporate culture have changed and the visuals don’t reflect those changes, or maybe you never had a true brand or identity for your company.

Review this checklist of questions to assess your graphic design needs.

  • Do you post on social media often?
  • Do you need to design something on a daily basis?
  • Are you unhappy with the quality of the graphics representing your brand right now?
  • Is your content/posts getting little to no feedback?
  • Is there inconsistency in your brand? (Example: business card has a different color or logo than everything else)

If your answers are mostly YES, it’s time to hire a designer.

Responsibilities of a Graphic Designer

Your business can’t run at peak performance without promotional brochures, creative posters, and stylish business cards in todays battle for supremacy. 

Hiring a disciplined graphic designer who can turn ideas into reality can be a great asset to your company. It’s especially important to find a graphic designer who can collaborate well with coworkers and clients while working on multiple projects at the same time.

Here’s a common list of graphic designer tasks:

  • Create visually appealing print and digital materials that fulfill their purpose
  • Support marketing initiatives based on a strategic vision
  • Start new projects immediately
  • Create and edit images such as logos, photos, and graphics
  • Create layouts for print projects while maintaining consistency and understanding brand guidelines

And of course, it’s important to meet project deadlines and sprints at all times.

how to hire a graphic designer

Benefits of Hiring Graphic Design For Your Business

Here are some of the major benefits of hiring a graphic designer for your company:

1. Developing An Outstanding Corporate Identity

Brand identity is a company’s unique personality represented by a visual set of elements such as logos, covers, prints, color palettes, and themes.

To develop an outstanding brand, you need to be clear about what your mission and vision are, what the tone of voice of your brand is, and what impact you want to make on your audience. All of this should be represented by a creative and well-crafted corporate identity graphic design.

2. Increasing Brand Recognition

It’s not enough to provide competitive products and services, you need to combine quality work with branding efforts. People need to know what your business can offer them, and whether it meets their needs.

This is where the role of graphic design comes into play. It is a way to showcase your business and make it memorable to your audience. This can be accomplished with compelling visuals that should speak to what your business stands for and reflect what your potential customers have in mind. 

3. Increased Sales

Sales design emphasizes the benefits of a product and makes it easier to make a purchase decision, and sometimes even encourages it. For example, in the case of packaging, the design highlights the product on the shelf among competitors, and in the case of a landing page, it explains to the visitor what he or she will get from the product or service.

To capture attention, you need to engage the user. It is easier to do this with a bright but minimalistic banner than with any text. Although even words and letters can be designed in such a way that they will sell: in the world of design, this is called typography.

4. Differentiate Yourself From Competitors

Customer loyalty can be fickle, due to the many competitors who may offer better services or products than yours. One way to grow your business and stand out among your competitors is to make a positive impact on your audience. You should use graphic design that conveys a powerful message, offers a solution to a problem, and features a combination of colors and an artistic approach.

5. Effectively Communicate With Your Target Audience

Your design should convey a business message and create a sense of rapport between your business and your customers.

Providing an unrivaled experience for your audience through online channels can increase customer satisfaction.

For example, you can create a survey or questionnaire asking for feedback and reviews. You can also create thank you posters or graphics to express your gratitude for their trust and retention.

6. Brand Professionalism 

Brilliant graphic design can present your business as an expert in your field to your target audience. It poses an argument or problem and then provides answers by providing important and primary information in an organized manner.

Showing how much effort you put into communicating with your audience reflects how much care and attention you put into executing and delivering high-quality work. This is something your customers will notice and appreciate.

If you find the right professional, it saves a lot of marketing money, because as the old saying goes – A picture is worth a thousand words. In addition, graphic design helps build trust, brand loyalty, and credibility by representing the company professionally.

how to hire a graphic designer

Types Of Graphic Designers

A common mistake that is often made when hiring a graphic designer is thinking that the professional will be able to take on ANY project. This is like asking the plumber who usually repairs your sink to build you a new roof. There are different types of designers, each with their own unique specialty.

The term “designer” in the world of graphic design is very broad. The quicker you understand them, the quicker you will find the perfect designer for your project.

Here are some of the common types of designers, each specializing in a specific area:

  • Packaging designers
  • Motion designers
  • 3D graphic designers
  • Art directors
  • Logo designers
  • Corporate identity designers
  • Web designers
  • UX designers

Understanding what skills you expect from a candidate is crucial when looking for a designer. So make sure you assess your own needs first before inviting someone for an interview.

Freelance vs Full-Time Graphic Designer

It completely depends on your needs and how you run your business. Both options are equally good, and it’s just a matter of nuance and the situation you are in at the moment.

Freelancers are better if you don’t always have a job as a designer, but some one-off tasks.

This way, it means that having an in-house designer won’t pay off (as they need to get paid regularly). Or, if your design needs to change, you’ll have to change designers from time to time. You’ve had a logo done previously, but now you need an app UI design, and so on.

Naturally, both jobs are not for the same person. Of course, hiring freelancers means you’ll have to review portfolios much more often than if you had an in-house designer.

Also, freelancers always have to be briefed, and even then, they won’t be associated with your brand like in-house designers. If you often have last-minute work, keep in mind that freelancers won’t always be available at the last minute!

In terms of hiring freelancers on platforms like Fiverr or Upwork, check out this post.

Personal Qualities of a Graphic Designer

Whatever kind of graphic designer, the psychological portraits and personal qualities of candidates come first.

In addition to an objective assessment of their work and ambitions, professionalism, and skill, graphic designers can be expected to:

  • Ability to be part of a team or be responsible for the result of their work independently
  • Readiness for creative projects or routine work
  • Communication skills
  • Unique point of view
  • A desire for self-education and self-analysis 

All this will testify to his high intellectual level, focus on the result, and openness to new and non-standard views.

Hiring A Qualified Graphic Designer

Surprisingly, hiring a graphic designer is not too different from hiring a freelancer online. You still need the job requirements and post it in the right place. 

You can keep it simple and contact HireUA to have an experienced team match you with the best graphic designer. Based on your requirements, the managers will also be able to think about the job posting, conduct all the interviews and suggest the final candidates.

You will then need to either schedule a phone or in-person interview with the selected candidates to determine who is the right fit for you. 

10 Questions For A Designer’s Interview 

In the final stage, it is recommended to approach the question of evaluating the candidate comprehensively. There are basic parameters that characterize the activity of a graphic designer: portfolio, interview, work experience, etc.

Here are the main questions:

1. “Tell Us About Your Experience In Graphic Design?”  

Why it’s important:

This question will help you understand how experienced and qualified the candidate is. You will be able to assess how suitable he or she is for the required position and what projects and clients he or she has been trusted with in the past.

2. “What Graphic Design Programs And Tools Do You Predominantly Use?”

Why it’s important:

The question allows you to test the candidate’s knowledge and skills in relevant tools and software, as well as learn about their expertise in different areas of graphic design.

3. “How Do You Approach Creating A Design For A Specific Project?”

Why it’s important:

This question allows you to assess the candidate’s methodology and creativity in the design creation process. You will be able to understand their ability to adapt to different assignments and client requirements.

4. “Tell About Your Most Successful Project In Graphic Design And Why It Was Successful”

Why it’s important:

This question will help you understand how the candidate solves problems and achieves successful results. You will be able to evaluate his or her professional accomplishments and contributions to projects.

5. “How Do You Work With Clients And Manage Their Expectations?”

Why it’s important:

The ability to communicate effectively with clients and manage their expectations is a key skill for a graphic designer. This question will assess the candidate’s communication skills and ability to compromise.

6. “How Do You Handle Constructive Criticism And How Does It Affect Your Work?” 

Why it’s important:

Graphic design often requires collaboration and interaction with others. The question will help you understand how the candidate deals with constructive criticism and how they adapt and improve their work.

Why it’s important:

Graphic design is constantly evolving, and a designer needs to keep up with the latest trends and new technologies. This question will help you gauge a candidate’s level of interest in professional development.

8. “Tell Us About Your Creative Thinking Process”

Why it’s important:

This question allows you to understand how the candidate generates ideas and transforms them into design concepts. You will be able to gauge his or her creativity and ability to innovate.

9. “How Do You Manage Your Time And Project Deadlines?”

Why it’s important:

The ability to effectively schedule time and manage projects is an important skill for a graphic designer. The question will help you assess the candidate’s organizational skills and ability to meet deadlines.

10. “What Type Of Projects Are You Most Interested In And Why?” 

Why it’s important:

This question will help you understand how well the candidate fits your company’s requirements and goals. You will be able to determine how motivated and willing he or she is to work in your field.

This is the type of work where the highest quality is required. 

Remember, design is the way you communicate with your clients. A great design can do a lot for your company and business growth!


Since most of a graphic designer’s work will be customer-facing, this employee will have a huge impact on how your customers perceive your brand.

If you decide to hire a graphic designer specifically, the only thing you’ll have to discuss is pay and rates. HireUA will take care of the rest!

Click here to speak to us about hiring an A+ graphic designer for your business.

About The Author

Anastasia Marinich

Anastasia was born in Odesa and realized at an early age that her work should be creative & enjoyable.

While studying marketing in her hometown, she moved to Germany and continued her education at 2 universities at the same time.As the saying goes "Choose a job to your heart's content and you won't have to work a day of your life!"

Anastasia obtained a degree in Art and has a knack for it. She takes the same approach to writing. Each text is like a picture with a special message and mood. Everyone will find something useful for themselves!

Today Anastasia lives and works in Germany. She travels a lot, practices Ashtanga yoga, learns new things, and continues her creative journey with the HireUA team!
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