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How To Hire a Web Designer: 10 Key Criteria When Choosing a Specialist

Any business today needs a website, regardless of whether or not you intend to sell anything with it. So, do you want to know how to hire a web designer and not make a mistake? 

You are in the right place!

Whether you have a project from scratch or need to update an existing version, you need to choose the right web designer. 

To make it easier for you, we’ve prepared some tips to consider when choosing one, as well as a formula for a competent term of reference for your specialist.

Why Hire a Web Designer

You probably have doubts about hiring and don’t know where to start.

But which of the following sounds familiar?

You Don’t Have Time to Do the Work Yourself

Web design is time-consuming. Developing a website requires resources and a customized website design needs to be invested in. 

You can allocate a week of your time to it, be ready to study the material, look at the portfolios of already skillful designers, and figure out how to repeat it, so as not to be accused of plagiarism.

And all the while you’re missing out on a valuable opportunity to attract potential customers and valuable traffic to your business. Don’t agonize, hire a web designer.

You Have No Experience in This Matter

Your website is an important part of your business. At the very least, a website is a brand reputation. That’s where you need skills. 

Web design is not a skill that can be mastered in a couple of days on tutorials on YouTube. When it comes to user experience, it’s time to put it in the hands of experts.

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You Don’t Know How to Make Your Website Effective

Companies often have a starting point for their website.

You may have a vision or some idea of what you want the finished product to look like, but you may not know everything to ensure your website produces the best results. 

Different elements on your website can add different experiences for your audience. Something as simple as adding a video or a specific call to action (CTA) button can affect how your audience perceives your brand. 

Designers can take your basic plan and ideas and implement them for you, providing guidance along the way.

You Want a Website to Stand Out from Your Competitors

With uniqueness, everything is obvious. You can make the same type of sites with the help of constructors, and if they work well and fast – it’s not bad. 

However, you must have a unique website to create a memorable experience for your audience. 

While template builders make it easy to create your website, they don’t help your website stand out from the competition. You will blend in with hundreds of other websites.

With a web designer, the work on your site will go more successfully. And you will be able to achieve your goals faster.

Tips to Hire a Right Web Designer

The process of choosing the person who will create your website is more important than you think. This is known especially to people who have had bad experiences. 

They made the wrong choice at the wrong time and paid the price very well over time. Think about it! 

If you look at it from the perspective of an airport, your website is the runway where all the airplanes arrive.

Therefore, by hiring a qualified professional you will have a better, more stylish, and faster website. It will thus be more visible and better connected with the users who visit you.

Therefore, we will give you some tips from HireUA on how to choose a web designer and not make a mistake.

1. Explore the Differences Between a Web Design Agency and a Freelance Web Designer

Do you know the pros and cons of each option? Let’s make up our minds!

Anyone can get the job done, but it’s not always done in the same way (or at the same price). 

Web Design Agency

These companies specialize in web design and have a team of web designers and standardized processes for doing so.

On the other hand, if you want to get something new and implement more complex marketing activities, you will have to look for someone on the side.

External Web Designer

The most common choice! This is one of the most interesting options because they are freelancers or independent professionals.

They offer their web design services and you can work on an outsourced basis (i.e. you pay for each project and nothing more).

2. Pay Attention to the Portfolio of Web Designer

Now it’s time to narrow down the list of candidates. Remember, you don’t just need a great web designer – you need the right web designer FOR YOUR NEEDS.

To find one, you will need to study the portfolio and professionalism of each one.

This is a classic! The best guarantee that a web designer can offer is their clients or completed projects, especially in the last period. 

A designer’s portfolio should, of course, look impeccable. But look closely at all the web pages they have designed, who their clients are, and the type of web work they offer.

This way, you can get a pretty clear idea of how professional the candidate is.

3. Make Sure the Specialist Is Experienced and Trained 

Experience is a plus, but theoretical knowledge is also very important.

The problem with many web designers we’ve seen is that they know how to create creative and very impressive designs, but they don’t take into account other key aspects like SEO and website performance. 

Today, all the elements of digital marketing must be well combined. There’s no point in having a spectacularly designed website if it doesn’t have a well-designed web architecture or if it takes more than 4 seconds to load.

Website design is not only about focusing on the visual elements but also on the technical elements of its proper functioning and positioning.

4. Find Testimonials or Ask for Customer Feedback

Do you want to make sure that their work is professional and their relationship with clients is good to avoid unnecessary disagreements? 

This is a smart move. 

Many years ago, it was harder to gather such information due to the lack of funds, but today there are many mechanisms to ensure that you won’t be disappointed and that the money you invest will be used professionally.

Our advice is to look for reviews that are freely posted on “open” platforms and analyze all reviews (good and bad) in detail. Here we ask you to have criteria.

5. Contact the Web Designer and Determine How Long It Takes Them to Respond

Do you want to hire a web designer who takes 2 days to respond to an email or call?

Imagine for a moment that you are hiring him. How long will it take him to get to work and answer all the doubts and questions you have? 

There are many web design service providers out there, but the response time varies greatly from one to the next, either because they have a lot of work to do or because they are irresponsible.

A professional web project requires constant contact between the designer and the client. If you find unanswered emails, missed calls, or messages with short answers, be careful! 

The best mechanism to make sure this doesn’t happen to you is to make a test contact before hiring.

That is, try to establish an initial connection with a professional to see how long it takes them to respond and how they do it. 

Usually, if the period is more than 2 days, no matter how good the designer is, the client service is not good.

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6. Ask for a Budget & Analyze It

Tired of having problems because you’re not knowledgeable enough about contract services?

Are you afraid that the website designer will charge you for features that are not installed?

Only work with a web designer who will provide you with a detailed estimate of what their service includes. You are the client and you have the right to a document that contains the basic questions.

For example, what type of template to use (blog, web catalog, LMS, multifunctional, portfolio, online store, etc.)? 

If they are a qualified specialist, they will provide you with a full budget that will leave no doubt.

7. Make Sure the Budget Includes the Minimum Amounts

Don’t be fooled!

The fact that a web designer provides you with a budget is not a guarantee of professionalism if it does not include the minimum services. 

If you’ve never been involved in digital marketing or studied issues related to this topic, it’s normal that you don’t know what basic elements to include. 

Indeed, the budget should always include minimum amounts, and in addition, you should sign a contract (set deadlines, costs, etc.).

8. Track the Level of Attention to Content

Those who rarely take content into account and focus solely on design and functionality?

Or those who attach importance to important and valuable keywords for content optimization.

As you can imagine, it’s best to hire a designer who pays attention to content.

9. Make Sure That the Specialist Will Help You with Other Useful Tasks

Are you looking for a web designer to do the best job possible and then help you get your website visible?

A very common mistake in these cases is to hire a specialist and then forget about it once they’ve done everything. 

The reason is usually because they are professionals who only work on visuals, so they can’t help you implement a marketing strategy.

Think carefully whether you want a web designer who will complete your project and then disappear, or who will complete it and offer you marketing activities to promote it.

10. Avoid Cheap Deals & Rely on Qualified Web Designers

Although there is no secret formula for determining the price of a website, there is always a standard in the market.

Calculating the cost of a website depends on so many variables (so different from each other) that you can find completely different budgets depending on your needs. 

If you get cheaper ads, be very careful.

The cost of developing a website varies depending on:

  • The knowledge and experience of the web designer
  • The hours that will be spent on its design and optimization
  • Licenses for templates and plugins

Unfortunately, you cannot create a website without the minimum necessary for this.

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Hire a Web Designer: Writing a Brief for a Website

You may be thinking, “Obviously…I need a website/online store etc..”.

But do you have a clear idea of what you need?

  • So what kind of website is it?
  • How many pages?
  • What content should be on each page?
  • What should the headings and paragraph text be?
  • What kind of style do you need?

All of these (and other) details you’ll need to communicate to the web designer.

If this is your first time creating something (or working with a designer at all), you may not be clear on exactly what a web designer does and doesn’t do.

Typically, this professional will take the primary website content you give them and design it according to your brand and their expertise. 

With this in mind, make sure you prepare as much of the following as possible beforehand to prepare yourself for successful work with the specialist:

  • Digital Strategy: Why are you building a website? What are the (measurable) goals? A marketing consultant can help you with this;
  • Market research: Include both target audience and competitors;
  • Budget and time: Consider both ideal and maximum time and price;
  • List of pages and required site elements: Consider creating a simplified site layout and map;
  • Logo and branding: A logo and/or branding designer can help you with this. Don’t forget to consider things like fonts and color schemes;
  • Website content: A copywriter can help you with this;
  • Images and videos: A web designer can find stock images on their own, but keep in mind that you will still have to buy licenses. For more authenticity, you can provide your own media footage, but keep in mind that you may have to hire a photographer/video producer to get good quality;
  • Stylistic guidelines: Look through several web pages to find styles you want to emulate or avoid;
  • File requirements: If you are working with a programmer, make sure you know what types of web design files they will need.

Finally, you’ll need to put it all together in a design brief so that you have ready-made project specifications to hand over to the designer.

Conclusion: Now You Can Apply Our 10 Key Criteria to Hire a Web Designer!

Take the time to choose the right web designer!

Simply put, the best way to choose the right person is to take the time to communicate with them and learn their capabilities. Of course, it takes time to make the right choice.

Moreover, if you intuitively feel that a specialist is not a good fit for you, it is better to continue your search. After all, intuition plays an important role in decision-making.

Remember! HireUA is a professional agency that can help you achieve your goals in a short period. 

Contact us now and our team will select the most effective candidates and make your life easier!

About The Author

Anastasia Marinich

Anastasia was born in Odesa and realized at an early age that her work should be creative & enjoyable.

While studying marketing in her hometown, she moved to Germany and continued her education at 2 universities at the same time.As the saying goes "Choose a job to your heart's content and you won't have to work a day of your life!"

Anastasia obtained a degree in Art and has a knack for it. She takes the same approach to writing. Each text is like a picture with a special message and mood. Everyone will find something useful for themselves!

Today Anastasia lives and works in Germany. She travels a lot, practices Ashtanga yoga, learns new things, and continues her creative journey with the HireUA team!
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