✉️ Industry
E-mail Marketing
👩💻 Position Hired
Project Manager
🎉 Success
$40,000/Month
When Max Alexander first contacted HireUA, he believed his e-commerce email marketing agency needed a Copywriter.
After learning more about the business, we identified a different need: a Project Manager with a marketing background who could coordinate the entire email production process.
Finding The Right Role And Person
Max was initially deciding between 2 candidates.
One had stronger technical skills, while Anastasia demonstrated a better personality and cultural fit.
We advised him not to underestimate the importance of culture, especially because most platform-specific skills could be taught. Max selected Anastasia, and the decision proved successful.
“She has evolved into a 10-out-of-10 perfect employee. You can’t do much better than that.”
Taking Ownership Of Client Delivery
Anastasia learned the agency’s technical email marketing platform and gradually took control of most client work.
She now:
- Manages tasks across client accounts
- Coordinates copywriters, proofreaders, and designers
- Oversees every stage of email production
- Maintains quality across client deliverables
- Delivers batches of five to eight completed emails for final review
Instead of creating and coordinating every email himself, Max now only completes a final quality check.
“I see all this 10-out-of-10 work being done, and I didn’t even touch it.”
A Successful Long-Term Placement
After more than 1 year together, Max bought out Anastasia’s HireUA contract and brought her directly into the agency for the long term.
Her performance became so well known that other e-commerce agency owners began asking HireUA to find them “someone like Anastasia.”
Following the success of this placement, Max returned to us to hire a second Email Marketing Project Manager.
The Impact
Through our partnership, Max’s agency achieved:
- A hiring need correctly redefined from Copywriter to Project Manager
- A successful culture-first hiring decision
- A Project Manager who became a “10/10 employee”
- Most client delivery delegated
- Five to eight completed emails delivered in each batch
- A successful long-term contract buyout
- A second Project Manager hired through HireUA
- More time for Max to focus on growing the agency
By identifying the role the business truly needed and prioritizing long-term cultural fit, we helped Max find someone who could take ownership of client delivery and become a core member of his team.