📢 Industry
E-commerce
🎥 Position
Video Editor
💰 Cost reduction
50%
Location
United Kingdom 💂♂️
Eddie is the founder of Penang Media, a UK-based e-commerce growth agency offering paid advertising, email marketing, positioning, and creative services.
As video became increasingly important to client results, Eddie needed a reliable editor who could work closely with the agency’s copywriters, media buyers, and creative team.
The Challenge: An Unscalable Freelance Model
Previously, Penang Media hired video editors on a project-by-project basis. Eddie gradually built a network of freelancers, but coordinating different editors became stressful and time-consuming.
The fragmented setup also created inconsistencies.
Because the agency takes an integrated approach to e-commerce marketing, its video editor needed to understand the wider strategy and collaborate continuously with the rest of the team.
Eddie therefore wanted to replace the freelance model with a dependable editor who could become a permanent part of the agency’s operation.
Our Approach
HireUA managed the recruitment process, including sourcing candidates, reviewing profiles and portfolios, arranging interviews, and coordinating communication.
The first placement ultimately wasn’t the right long-term fit. Our team responded quickly, continued the search, and supported Eddie throughout the replacement process.
According to Eddie, there was no point at which he felt time was being wasted.
Our team remained responsive and consistently moved the process forward while he focused on running client campaigns and managing the agency.
The Result: A “Superstar-Level” Editor
The second placement proved to be an excellent fit. Eddie described the new video editor as “superstar level” and said that both he and the wider team were extremely happy with the result.
The editor now works directly with Penang Media’s copywriters, media buyers, and other creative professionals, helping the agency build a more connected and efficient production process.
The hire also delivers significant financial value. Eddie estimates that hiring someone with comparable skills in the United Kingdom would cost approximately twice as much.
The Business Impact
Working with HireUA helped Penang Social:
- Replace inconsistent project-based editing with a reliable team member
- Reduce expected hiring costs by approximately 50%
- Improve collaboration between editing, copywriting, and media buying
- Create a more streamlined video production process
- Eliminate much of the stress associated with managing multiple freelancers
- Find the right replacement after the initial placement was unsuccessful
- Maintain momentum while continuing to serve existing clients
For Eddie, the combination of speed, responsive support, and candidate quality made the greatest difference.
Penang Social now has a trusted video editor integrated into its core team—without the cost associated with hiring the same level of talent locally in the UK.