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CASE STUDY / DTC HEALTH & BEAUTY BRAND

How This Beauty Brand Became 300% More Efficient by Hiring a Developer through HireUA

DEVELOPER
300%More efficient
Developer

When Seth, Vice President of Operations at a direct-to-consumer e-commerce business in the health and beauty industry, reached out to HireUA, his team was dealing with a technical issue that had remained unresolved for months.

The company relies on international talent across web development, operations, media buying, and copywriting.

However, because the leadership team did not have a technical or HR background, finding and accurately evaluating experienced developers was difficult.

They needed someone who could solve an urgent custom integration problem—and they needed the right person quickly.


The Challenge: Three Months Without A Solution

Before working with us, the company hired talent through referrals, networking, and international job boards.

While the team could evaluate a candidate’s personality and communication skills, validating advanced technical abilities was much harder.

At the time, the company was working with a Latin American development agency. A project that was supposed to take 1 month remained unfinished after 3 months.

Communication was inconsistent, and the team was unsure whether the agency was completing the work directly or outsourcing it.

Despite paying additional monthly fees, they were not making meaningful progress.

That was when they contacted HireUA.


Our Approach

We started with a short onboarding call to understand the company’s systems, technical requirements, and expectations for the position.

Within a few days, we began presenting candidates. We sourced approximately 7 or 8 qualified professionals, all of whom were able to complete the company’s technical test successfully.

This allowed Seth’s team to select the candidate with the most relevant experience and strongest communication skills.

The right developer was identified and hired within approximately one week.

“HireUA did a great job providing us with very qualified candidates who were well prepared for the interview process.”


Solving A Three-Month Problem In Days

The selected developer was initially brought in to resolve the custom integration issue the previous agency had been unable to complete.

After 3 months without a solution, the new developer diagnosed and resolved the main issue within approximately 4 or 5 days.

He then completed the remaining work within 2 to 3 weeks.

In addition to delivering accurate work, he was punctual, respectful, responsive, and easy to communicate with.

The company was so satisfied with his performance that it promoted him to a full-time member of the team through HireUA.


Nearly Three Times Greater Efficiency

The developer cost approximately the same per month as the previous agency, but the difference in performance was significant.

Tasks that had taken the agency several months were completed in a matter of weeks. Seth estimated that the company increased its development efficiency by nearly 3 times.

“The certainty and speed that HireUA helped us achieve with the recommended developer has been a night-and-day difference.”

Working directly with a dedicated developer also gave the company more visibility and consistency.

Instead of wondering who was completing the work, the team could communicate directly with the person responsible for the project.


The Results

Through our partnership, the company achieved:

  • 7 to 8 qualified candidates
  • The right developer hired within approximately 1 week
  • A major technical problem solved in 4 to 5 days
  • The remaining work completed within 2 to 3 weeks
  • Nearly 3 times greater development efficiency
  • A reliable full-time developer at a similar cost to the previous agency

By providing pre-vetted technical talent, we removed much of the uncertainty from the company’s hiring process.

Seth and his team could focus on operating the business instead of evaluating skills outside their area of expertise or managing unresolved development problems.

Following the success of this placement, the company plans to return to HireUA when it is ready to expand the team again.

“They make sure you’re only talking with people who are highly qualified for the position. It creates a very simple and consistent outcome.”

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